From the moment the trailer rolled into position, it was clear this wasn’t going to be an ordinary activation. Torontonians are no strangers to great coffee, but there was something special about seeing a familiar brand come to life in such an interactive and unexpected way. For us, the event represented more than just a day of sampling; it was a demonstration of what’s possible when creative branding, mobile infrastructure, and authentic community engagement come together.
Bringing the Kicking Horse Brand to Life
One of the most exciting parts of the activation was the complete transformation of our coffee trailer. Over the years, we’ve perfected the art of private-labeling and re-branding our mobile units to reflect the personality, messaging, and visual identity of the brands we partner with—but this Kicking Horse takeover may be one of our proudest executions yet.
Every detail of the trailer—from its wrap to its signage, from the menu boards to the service window—was tailored to reflect the Kicking Horse Coffee ethos: bold, fun, unapologetically unique, and deeply rooted in a love for good coffee. Their iconic imagery and messaging allowed us to create a space that felt both premium and playful, drawing people in before they even realized free coffee was involved.
The goal was simple: immerse the public in the Kicking Horse brand story in a way that felt genuine, engaging, and memorable. Judging by the reactions we saw throughout the day—smiles, selfies, and long conversations about favourite roasts—we’re confident we hit the mark.
Connecting with Torontonians, One Cup at a Time
If there’s one thing we know about Toronto, it’s that people appreciate great coffee. From the morning commuter who spotted the trailer on a quick detour, to the students studying outdoors, to the families enjoying a weekend stroll, everyone who stopped by shared the same excitement.
More than 1,000 cups were served throughout the day, each brewed fresh and handed out with the friendliness and enthusiasm our team brings to every event. What surprised us most wasn’t just how many people showed up, but how eager they were to connect—asking questions about the coffee, sharing favourite blends, and engaging with the brand in a way that felt natural and heartfelt.
For Kicking Horse Coffee, the event provided a perfect platform to reinforce what has made the brand so beloved across Canada: high-quality, organic, fair-trade beans and a down-to-earth personality that resonates with coffee lovers from coast to coast. For us, it reinforced the power of mobile activations in helping brands spark real conversations and create meaningful impressions beyond digital screens.
Why Mobile Branded Events Work
This activation wasn’t just about giving away free coffee—it was about creating a moment. In today’s crowded marketing landscape, consumers crave authenticity. They want to experience brands firsthand. They want stories, energy, and connection.
Mobile branded events make that possible.
For Kicking Horse Coffee, the mobile format allowed them to extend their reach directly into the heart of Toronto, bringing their product to thousands of potential new fans. For us, it was an opportunity to showcase how adaptable and effective our mobile branding capabilities can be for partners looking to make a big impact quickly and creatively.
A Collaboration Rooted in Shared Values
Working with Kicking Horse Coffee felt like collaborating with a brand that truly understands the importance of craft and community. Their commitment to exceptional quality mirrors the pride we take in our work—from sourcing great local Baristas to designing seamless event experiences.
Our teams worked hand-in-hand to ensure every detail captured the bold spirit of their brand. From the first design meeting to the moment the trailer opened its service window, the partnership was driven by shared enthusiasm and a mutual desire to create something memorable for Torontonians.
Highlights From the Day - Some of our favourite moments included:
Looking Ahead
Our activation with Kicking Horse Coffee was more than just a successful event—it was a glimpse into what’s possible when creativity, mobility, and brand storytelling align. Whether it’s coffee, food, beverages, or experiential campaigns, we believe in the power of mobile experiences to spark engagement, build loyalty, and create moments people remember long after the event is over.
We’re proud of what we achieved with Kicking Horse Coffee and even more excited for the collaborations that lie ahead. If your brand is looking for a unique way to connect with audiences—whether through a fully branded trailer, a sampling campaign, or a mobile pop-up experience—we’d love to help bring your vision to life.
Here’s to more bold flavours, more creative partnerships, and many more cups of coffee shared with communities across Ontario.
The goal was simple: immerse the public in the Kicking Horse brand story in a way that felt genuine, engaging, and memorable. Judging by the reactions we saw throughout the day—smiles, selfies, and long conversations about favourite roasts—we’re confident we hit the mark.
Connecting with Torontonians, One Cup at a Time
If there’s one thing we know about Toronto, it’s that people appreciate great coffee. From the morning commuter who spotted the trailer on a quick detour, to the students studying outdoors, to the families enjoying a weekend stroll, everyone who stopped by shared the same excitement.
More than 1,000 cups were served throughout the day, each brewed fresh and handed out with the friendliness and enthusiasm our team brings to every event. What surprised us most wasn’t just how many people showed up, but how eager they were to connect—asking questions about the coffee, sharing favourite blends, and engaging with the brand in a way that felt natural and heartfelt.
For Kicking Horse Coffee, the event provided a perfect platform to reinforce what has made the brand so beloved across Canada: high-quality, organic, fair-trade beans and a down-to-earth personality that resonates with coffee lovers from coast to coast. For us, it reinforced the power of mobile activations in helping brands spark real conversations and create meaningful impressions beyond digital screens.
Why Mobile Branded Events Work
This activation wasn’t just about giving away free coffee—it was about creating a moment. In today’s crowded marketing landscape, consumers crave authenticity. They want to experience brands firsthand. They want stories, energy, and connection.
Mobile branded events make that possible.
A fully customized trailer is a physical touchpoint that allows brands to meet people where they are—literally. It creates a flexible canvas for storytelling and brings a brand’s values, flavour, and visual identity into real-world environments where people can engage without barriers.
For Kicking Horse Coffee, the mobile format allowed them to extend their reach directly into the heart of Toronto, bringing their product to thousands of potential new fans. For us, it was an opportunity to showcase how adaptable and effective our mobile branding capabilities can be for partners looking to make a big impact quickly and creatively.
A Collaboration Rooted in Shared Values
Working with Kicking Horse Coffee felt like collaborating with a brand that truly understands the importance of craft and community. Their commitment to exceptional quality mirrors the pride we take in our work—from sourcing great local Baristas to designing seamless event experiences.
Our teams worked hand-in-hand to ensure every detail captured the bold spirit of their brand. From the first design meeting to the moment the trailer opened its service window, the partnership was driven by shared enthusiasm and a mutual desire to create something memorable for Torontonians.
Highlights From the Day - Some of our favourite moments included:
- The early-morning rush, when commuters lined up down the block as the aroma of freshly brewed Kicking Horse Coffee drifted through downtown streets.
- Spontaneous photo ops, with people capturing the fully wrapped trailer and posting it to their social feeds, helping amplify the activation beyond the physical space.
- Dozens of “first-timers” who had never tried Kicking Horse Coffee before and left with a new favourite brand.
- Conversations with locals, who shared stories about their connection to coffee culture and what quality means to them.
- The energy of our Espresso Bella team, who served, chatted, and welcomed visitors with enthusiasm from start to finish.
Looking Ahead
Our activation with Kicking Horse Coffee was more than just a successful event—it was a glimpse into what’s possible when creativity, mobility, and brand storytelling align. Whether it’s coffee, food, beverages, or experiential campaigns, we believe in the power of mobile experiences to spark engagement, build loyalty, and create moments people remember long after the event is over.
We’re proud of what we achieved with Kicking Horse Coffee and even more excited for the collaborations that lie ahead. If your brand is looking for a unique way to connect with audiences—whether through a fully branded trailer, a sampling campaign, or a mobile pop-up experience—we’d love to help bring your vision to life.
Here’s to more bold flavours, more creative partnerships, and many more cups of coffee shared with communities across Ontario.
